No recycled tactic lists. Everything here comes from campaigns we have run for kitchen, bath, and full-home renovation companies.
Most remodelers ask what a lead costs. That is the wrong question. Here is the full math, from ad spend to signed contract, using numbers from campaigns we actually ran.
Most contractor marketing advice is a list of 47 tactics with no order. Here is the order that actually matters, and what to ignore until later.
It is almost never the targeting. Six reasons remodeling ad campaigns underperform, and what we change to turn them around.
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